KFC Power Tower print campaign – 2013

This was done during my time at TX MOTIONMEDIA in 2013.
This was a composite of 3D and photography.
We had to integrate the photography of the KFC meal onto a CG created scene of scaffolding towering above some clouds. The scaffolding was modeled in Maya, textured in Photoshop, shaders setup in v-ray. The clouds were done with the Eon-Ozone plugin for Maya and rendered in v-ray together with the scaffolding. The city below the clouds was just a flat arial photo that we blended below the alpha of the renders. Lighting was simple mixture of v-ray physical sun and HDR pano for the sky/reflections. I did all of the texturing/shading & lighting aswell as the clouds setup and composite in photoshop.